Mathias Foot Freelance Designer | Strategist | Mentor

 

My name is Mathias Foot and I am a freelance designer, strategist and design mentor. 

I love creating playful designs, connecting people and helping to find their visual identity.


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Kunsthal Thy

Kunsthal Thy is a new exhibition centre for contemporary art. The art centre is located in the 400m2 barn of Dovergaard, perhaps Denmark’s oldest farm.

Throughout 2023 and 2024, eight solo exhibitions by Danish and international artists will be presented. The focus will be on sculpture and installations that engage with the striking space. Kunsthal Thy was founded by Rasmus Søndergaard Johannsen, who is also its artistic director.

I was assigned to design a basic visual identity as well as the programme and posters for the first season. It was important for the artistic director that the logo and its variations reflect both the traditional value of the location as well as the contemporary art that will inhabit the historic building. Therefore, I created four logo variations, each unique yet recognisable and relatable. The iconic outline of the old building is clearly recognisable as rural architecture, quite often found in Thy. I used a typeface that resembles the incredible carpentry inside the barn. Taken out of context, the icon appears as an abstract shape that is open for interpretation.

The season’s programme is a foldable poster that shows an abstract detail of the building on its back side. Every season will have a unique colour scheme as well as its own poster design.


Technical details:
Typeface: Lulo Clean One
Designed in Adobe Illustrator

Logo variations:

Front page of the programme:
Back-side of the programme:
Poster design for season 1:
Poster design for season 1: